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Connect Sync GTM to ChatGPT as a custom connector. Custom connectors are created on chatgpt.com (web).

Sync GTM uses browser-based sign-in (OAuth). There is no API key to copy or paste — choose OAuth and approve in your browser.

Why connect ChatGPT to Sync GTM?

With Sync GTM in ChatGPT, every conversation can pull live B2B data — no copy-pasting between tools:

  • Find people at any company — “Who are the decision-makers at HubSpot in sales leadership?” returns names, titles, and LinkedIn links
  • Get work emails and mobile numbers — enrich a contact by name and company, right in the chat
  • Verify emails before outreach — check deliverability so your sends don’t bounce
  • Research companies deeply — tech stack, headcount, funding, website traffic, open roles — all in plain English
  • Spot buying signals — recent job changes, hiring spikes, LinkedIn posts from your target accounts
  • Build and enrich prospect lists — ask ChatGPT to find all CTOs at fintech companies with 50–200 employees and return emails

Turns ChatGPT into a GTM co-pilot — ideal for sales reps, account executives, and founders who already use ChatGPT daily and want it to handle real lead research.

Video Guide

Step by step guide

Enable Developer mode

  1. Go to Settings → Apps & Connectors
  2. Open Advanced settings
  3. Turn on Developer mode (one-time — enables full MCP tool calling)

Create the connector

  1. Back on Apps & Connectors, click Create
  2. Fill in the form (fields below)

Fill in the following fields:

FieldValue
NameSyncGTM MCP
DescriptionSync GTM enrichment and GTM automation tools — find emails, enrich companies and people, and run 20+ data actions.
MCP Server URLhttps://api.syncgtm.com/mcp
AuthenticationOAuth
  1. Check I understand to confirm you trust this connector
  2. Click Create

Authorize in your browser

  1. Click Authorize — your default browser opens the Sync GTM authorization page automatically
  2. Sign in to Sync GTM and approve

Make sure you’re already signed in to the Sync GTM app in your default browser before authorizing. Select OAuth — do not paste a token.

Enable it in a chat

  1. Start a new chat
  2. Open the + menu near the composer
  3. Enable SyncGTM MCP

Notes

  • Available on ChatGPT Plus, Pro, Business, Enterprise, and Edu.
  • On Team/Enterprise/Edu, an admin must enable custom connectors first.

Next steps