ChatGPT
Connect Sync GTM to ChatGPT as a custom connector. Custom connectors are created on chatgpt.com (web).
Sync GTM uses browser-based sign-in (OAuth). There is no API key to copy or paste — choose OAuth and approve in your browser.
Why connect ChatGPT to Sync GTM?
With Sync GTM in ChatGPT, every conversation can pull live B2B data — no copy-pasting between tools:
- Find people at any company — “Who are the decision-makers at HubSpot in sales leadership?” returns names, titles, and LinkedIn links
- Get work emails and mobile numbers — enrich a contact by name and company, right in the chat
- Verify emails before outreach — check deliverability so your sends don’t bounce
- Research companies deeply — tech stack, headcount, funding, website traffic, open roles — all in plain English
- Spot buying signals — recent job changes, hiring spikes, LinkedIn posts from your target accounts
- Build and enrich prospect lists — ask ChatGPT to find all CTOs at fintech companies with 50–200 employees and return emails
Turns ChatGPT into a GTM co-pilot — ideal for sales reps, account executives, and founders who already use ChatGPT daily and want it to handle real lead research.
Video Guide
Step by step guide
Enable Developer mode
- Go to Settings → Apps & Connectors
- Open Advanced settings
- Turn on Developer mode (one-time — enables full MCP tool calling)
Create the connector
- Back on Apps & Connectors, click Create
- Fill in the form (fields below)
Fill in the following fields:
| Field | Value |
|---|---|
| Name | SyncGTM MCP |
| Description | Sync GTM enrichment and GTM automation tools — find emails, enrich companies and people, and run 20+ data actions. |
| MCP Server URL | https://api.syncgtm.com/mcp |
| Authentication | OAuth |
- Check I understand to confirm you trust this connector
- Click Create
Authorize in your browser
- Click Authorize — your default browser opens the Sync GTM authorization page automatically
- Sign in to Sync GTM and approve
Make sure you’re already signed in to the Sync GTM app in your default browser before authorizing. Select OAuth — do not paste a token.
Enable it in a chat
- Start a new chat
- Open the + menu near the composer
- Enable SyncGTM MCP
Notes
- Available on ChatGPT Plus, Pro, Business, Enterprise, and Edu.
- On Team/Enterprise/Edu, an admin must enable custom connectors first.
Next steps
- Browse the available tools.
- See usage examples on the MCP overview.

