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Connect Sync GTM to the Claude app (desktop or web) as a custom connector.

Sync GTM uses browser-based sign-in (OAuth). There is no API key to copy or paste — leave the other fields empty and approve in your browser.

Why connect Claude to Sync GTM?

Once connected, ask Claude in plain English — no dashboards, no CSV exports, no tab-switching:

  • Find decision-makers — “Who’s the VP of Sales at Rippling?” returns name, LinkedIn, and contact info
  • Enrich leads instantly — get work email, mobile number, and LinkedIn profile from a name and company
  • Verify emails before sending — check deliverability in real time so you don’t burn your sender score
  • Research companies — tech stack, headcount growth, funding round, website traffic, job openings
  • Track buying signals — hiring spikes, recent job changes, LinkedIn posts from your target accounts
  • Build outbound lists — find all CTOs at companies on your ICP, enriched with emails, in one ask

This turns every Claude chat into a live GTM data layer — great for sales reps, founders, and RevOps teams who already live in Claude.

Video Guide

Step by step guide

Open Claude Connectors

Open the Connectors settings directly:

Open Claude Connectors → 

Or navigate manually: Settings → Connectors (in the desktop app: Customize → Connectors).

Custom connectors require a paid Claude plan — Pro, Max, Team, or Enterprise.

Add Custom Connector

  1. Click Add custom connector
  2. Enter the server URL (field below)
FieldValue
URLhttps://api.syncgtm.com/mcp
  1. Click Add

Leave all other fields empty — Claude auto-discovers the server name and authentication settings.

Authenticate via Sync GTM

  1. Click Authorize — your browser opens the Sync GTM authorization page automatically
  2. Sign in to Sync GTM and approve — the connector is now active in your chats

Make sure you’re already signed in to the Sync GTM app in your default browser before authorizing — the authorization page opens there. No API token or header is required.

Enable it in a chat

Open the + / tools menu near the composer and enable SyncGTM.

Next steps