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SyncGTM PlatformLead Sourcing

Lead Sourcing

Lead sourcing is everything that creates rows. Enrichment fills columns on rows you already have; the actions on this page are how those rows get into the table in the first place.

They live in the table’s Import menu and in the New Column search, grouped exactly as they are below — Import, Search, Scrape, Fetch.

Import

Bring a list you already own into a table.

ActionWhat it does
Import CSVUpload a CSV and map its headers onto table columns

Query a live index and get back a list that did not exist before you asked.

ActionWhat it does
Search Job ListingsFind open roles across the market — the strongest public buying signal there is
Find Local BusinessesPull Google Maps listings for a business type in a place

Scrape

Pull structured data off a public source — search results, review sites, social platforms.

ActionWhat it does
Scrape Google Search ResultsTurn a Google query into rows of results
Scrape G2 ReviewsPull reviews and ratings for any product on G2
ApifyRun any Apify actor and land its dataset in the table
LinkedInPage and profile posts, post commenters, post engagers
InstagramProfile posts, Reels, and comment threads
Scrape RedditSubreddit posts, or every post matching a search query
TikTokSearch results, profile videos, and video comments
XProfile posts, reactions, and post commenters

Fetch

Let rows arrive on their own, or go and get them from an API.

ActionWhat it does
Set Up a WebhookGive the table a URL that external tools POST rows into
RSS FeedPoll a feed and create a row per new item
HTTP RequestCall any API from a column, in either direction

Manage

Any action above can run on a frequency instead of on a click.

PageWhat it covers
Manage scheduled importsSchedule, pause, edit and delete recurring import runs

How sourcing fits the rest of the table

  1. Source — an action on this page creates the rows
  2. Dedupe — before you spend a credit, not after
  3. Enrich — email, phone, firmographics, signals
  4. Score and filter — cut the rows that do not qualify
  5. Export — into your CRM or sequencer

The first column a source action creates is the raw JSON payload. Everything else is mapped out of it — see Import Actions for the column-mapping mechanics that apply to every action here.

Best practices

  • Run a small batch first and check the column mapping before pulling thousands of rows
  • Run several narrow sources (one city, one subreddit, one keyword) rather than one broad one
  • Dedupe immediately after sourcing — directory and social sources overlap heavily
  • Keep the raw JSON column and create new columns from the fields you need
  • Use Add New Rows unless you intend to lose what is there — Overwrite Table replaces it
  • Source and enrich in the same table so results flow straight into the next column

Where to next

Google SlidesImport CSV