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SyncGTM AppInbuilt ActionsParse JSON

Parse JSON

Parse JSON takes a column holding a raw JSON string — usually the output of another action — and breaks it into individual fields.

What it does

  • Reads a column containing JSON text
  • Splits it into its keys so each becomes a usable dynamic variable
  • Removes the need to manually copy values out of a JSON blob

Most Actions already auto-parse their JSON output — reach for this when you have raw JSON sitting in a column some other way, like an import or a webhook payload.

How to use it

  1. Click Add Action and search “Parse JSON”
  2. Select the column containing the JSON string
  3. Pick the field(s) you want pulled into their own column
  4. Run the row, then the column

Where to next

  • Actions — dynamic variables and parsed JSON outputs
  • Merge Columns — the reverse: combine several columns into one
Inbuilt ActionsMerge Columns