Person Enrichment

Person enrichment fills in what you are missing about a contact you already have a row for. It does not find new people — import actions and web scrapers do that.

Each enrichment is an Action column. Point its input at a column you already have, and it fills its own column row by row.

Start with a LinkedIn URL

Most person enrichments take a LinkedIn profile URL as their input. It is the identifier that resolves best across providers.

If a row has no LinkedIn URL, get one first:

• From an email — reverse lookup turns a work email or a personal email into a profile URL
• From a name and company — the general person enrichment accepts a name plus an organization and returns the profile, title, and company

Once the LinkedIn URL column is filled, every enrichment below can point at it.

Cheapest to most expensive

This ordering is the whole cost-control story. Verification is a fraction of a credit. A personal mobile is an order of magnitude more.

Contact details

• Work email — the cheapest way to get a reachable address. Takes a LinkedIn URL; a name and company name improve the match
• Personal email — costs several times more than a work email and has thinner coverage. Use it for people who have left a company, or where the work inbox is filtered
• Work phone — the office or switchboard line for that person’s company
• Mobile number — the personal mobile, and the most expensive person enrichment there is

Work phone and mobile are the two you must gate. Never run them across a whole table before qualifying it.

Validation

• Verify Email — checks deliverability on an address you already hold, whether it came from an enrichment, a CSV import, or your CRM. Cheapest action on this page, so run it before you spend anything else on a row
• Validate WhatsApp — checks whether a mobile number is registered on WhatsApp. Needs the number in full international format, so it runs after a mobile lookup

Profile and activity

• LinkedIn Profile Enrich — full profile detail: work experience, education, and skills. Use it when you need to qualify seniority or tenure, not just contact a person
• Recent posts — what they published, with engagement counts and timestamps
• Recent comments — opinions in their own words on other people’s posts. The strongest personalization input on this page
• Recent reactions — the posts they liked, celebrated, or reposted, which shows what they pay attention to

Activity actions can be limited to a recent window, so you can ask for the last week or the last month rather than everything.

A cost-controlled sequence

Sequence cheap → expensive and use Auto Run trigger columns so each expensive step only fires on rows that survived the cheap one.

1. Fill the LinkedIn URL column — reverse lookup from email, or general person enrichment from name and company
2. Enrich the profile and qualify on title, seniority, or tenure
3. Find the work email, then verify it
4. Pull recent activity on the rows that are still in play, for personalization
5. Only then buy a personal email, work phone, or mobile for the shortlist

An empty cell means no provider in the waterfall had that data point for that row. Change the input rather than re-running the same one — see How enrichment works.

Every person enrichment

Every action in this group, with its input, output, and exact credit cost on its own page.

Where to go next