Semrush

Pull Semrush traffic data and SEO metrics into SyncGTM for keyword tracking and competitor analysis.

What it does

Monitor organic and paid search performance, identify content gaps, and enrich company records with SEO authority signals to score leads by digital maturity.

Semrush is a SyncGTM native integration — it runs on SyncGTM credits, so there is no external Semrush account or API key to connect.

Adding the integration creates an Action column. It behaves like any other Action column — same dynamic variables, same Auto Run triggers, same per-row test before you run the whole column.

Available actions

Each action is its own column. Pick the one you need when you add the integration — you can add more than one from the same integration to a table.

Setup

1. Click Add Action in the top right of your table and open the Integrations tab.
2. Select Semrush, then choose the action you want the column to run.
3. Map the required inputs to your existing columns using dynamic variables.
4. Choose whether to Auto Run the action. If you do, pick the trigger column that fires it.
5. Test on the first row with the play button.
6. Run the whole column from the ▶️ in the column header.

Related integrations

Next steps

• Integrations — adding an integration, and the full category map
• Actions — configuring and auto-running an action column
• Credits — how usage is billed
• Semrush on syncgtm.com  — the product page for this integration