Company Product Launch

Give it a company domain, get back what that company shipped recently.

Tool: company_product_launch
Cost: 1 credit
Category: Company Enrichment
Required input: domain
Returns: Recent launches with dates and summaries

What it does

Finds a company’s most recent official product or feature launches.
Returns dates and summaries for each launch.
details narrows the search to a theme or window — e.g. "AI product launches", "launches in 2024". Max 2000 characters.
Official launches only. This is not a general news feed.

Launches are a timing signal. A company that just shipped is a company with budget, a roadmap and a reason to talk.

Parameters

Parameter	Type	Required	Notes
`domain`	string	Yes	Company website domain, e.g. `stripe.com`
`details`	string	No	Focus for the search, e.g. `"AI product launches"`, `"launches in 2024"`. Max 2000 chars

How to use it

Connect the MCP server

Follow the setup guide for your client. Browser sign-in, no API key.

Check one company


What has stripe.com launched recently?

Focus the search


Find AI product launches for stripe.com. Pass "AI product launches" as details.

Scan an account list


Check these 30 domains for launches in the last six months. Only show me the
companies that shipped something, with the date and a one-line summary.

Turn it into an opener


For each company that shipped, draft one outreach line that references the
launch by name. No generic congratulations.

Example prompts

Ask your client	What you get back
”Recent launches for stripe.com”	Launches with dates and summaries
”AI launches only for these 30 domains”	Filtered via the `details` parameter
”Which of my accounts shipped in 2024?”	One call per domain, filtered by date
”What are they posting about it?”	Chains `linkedin_page_posts` at 0.3 credits

Best prompting practices

Use details to cut noise. A broad call on a large company returns everything. "launches in 2024" or "security features" gets you the slice you can act on.
Ask for dates. A launch with no date is not a timing signal.
Pair it with a page post. linkedin_page_posts gives you the company’s own words about the launch for 0.3 credits — better personalization material than a summary.
Do not accept invented launches. Add “if there are no launches, say so — do not summarize the homepage” to batch prompts.
Cap the batch. “Stop after 30 and report credits used.”

Output


{
  "domain": "stripe.com",
  "launches": [
    {
      "name": "Example Feature",
      "date": "2026-05-14",
      "summary": "Short description of what shipped."
    }
  ]
}

Credits and limits

1 credit per lookup, flat. Run check_credits (free) before a large batch.

Companies that do not publish launch announcements will return nothing. That is a valid result. Watch for a client that pads an empty response with blog posts or homepage copy dressed up as a launch.

Tool	Use it instead when
`linkedin_page_posts`	You want the company’s own announcement copy — 0.3 credits
`enrich_organization`	You need the firmographic record, not a timing signal — 2 credits
`job_openings_growth_rate`	Hiring momentum is a better timing signal for your play — 3 credits
`newly_hired_executives`	A new leader is the trigger you want, not a new product

Next steps

All MCP tools — the full catalogue with credit costs
Signals & ABM — workflows that chain launch signals into outreach

Keep learning

Two courses take these tools past the reference page — clustered by GTM job, then chained into workflows.

SyncGTM MCP Mini CourseBeginnerMCP server · 8 lessons · 1h 31mAll 50 MCP tools clustered by GTM job — lead sourcing, CRM enrichment, social signals, account research, scraping — with copy-paste workflow prompts.AI-Powered GTMIntermediateApp + MCP · 19 lessons · 3h 6mWhere AI earns its cost, how to think in MCP tool chains, and three agentic builds — warm outbound, meeting research, CRM repair.