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Connect Sync GTM to OpenClaw, the self-hosted personal AI agent.

Why connect OpenClaw to Sync GTM?

OpenClaw handles long-running, autonomous tasks — with Sync GTM, it can execute full GTM research and prospecting workflows without supervision:

  • Autonomous lead generation — “Find all decision-makers at companies using Salesforce and Outreach, then enrich with emails” runs end-to-end
  • Self-directed account research — OpenClaw can pull tech stack, headcount, funding, and hiring signals for a full target account list
  • Unattended enrichment runs — set it going overnight: find people, verify emails, validate WhatsApp numbers, output a clean list
  • Signal-based prospecting — check job changes, LinkedIn posts, and hiring spikes across your entire pipeline
  • Data stays local — as a self-hosted agent, OpenClaw keeps enriched data on your own infrastructure

Built for power users who want an autonomous GTM agent that actually has access to live B2B data.

Install

  • Add the Sync GTM server to ~/.openclaw/openclaw.json under mcp.servers:
{
  "mcp": {
    "servers": {
      "syncgtm": {
        "url": "https://api.syncgtm.com/mcp",
        "transport": "streamable-http",
        "auth": "oauth"
      }
    }
  }
}
  • Start the browser sign-in:
openclaw mcp login syncgtm
  • Open the printed authorization URL, sign in to Sync GTM, then finish with the returned code:
openclaw mcp login syncgtm --code <code>

Select the correct organization. The authorization screen opens with an Organization dropdown at the top. Whichever organization is selected when you click Approve is the one this connection reads data from and spends credits from. In more than one organization? Open the dropdown and pick the right one before approving. To change it later, connect again and pick a different one — see Managing more than one organization.

Connecting Sync GTM to an AI client — the Organization dropdown on the authorization screen sets which organization the connection uses for data and credits.
  • Verify the connection:
openclaw mcp probe syncgtm

With "auth": "oauth" set, no headers or token are needed — a static Authorization header is ignored.

Managing more than one organization

Agencies and consultants often sit in several Sync GTM organizations — their own plus each client’s. The connection uses the organization you picked on the authorization screen, and spends that organization’s credits. Choosing a different organization in the Sync GTM app does not move an existing connection across, so OpenClaw keeps using the one you approved until you connect again.

To work in a client’s account:

  1. Run openclaw mcp login syncgtm again.
  2. On the Sync GTM authorization screen, open the Organization dropdown and pick the client’s organization, then click Approve.
  3. Run check_credits (free) to confirm which organization the connection is now pointing at.

Full detail in Working in a client’s organization.

Next steps

Keep learning

Connected? These two courses turn the tool list into workflows you actually run.

SyncGTM MCP Mini CourseBeginnerMCP server · 8 lessons · 1h 31mAll 50 MCP tools clustered by GTM job — lead sourcing, CRM enrichment, social signals, account research, scraping — with copy-paste workflow prompts.AI-Powered GTMIntermediateApp + MCP · 19 lessons · 3h 6mWhere AI earns its cost, how to think in MCP tool chains, and three agentic builds — warm outbound, meeting research, CRM repair.
Gemini CLIManus