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G2

Fetch G2 reviews, ratings, and product insights through SyncGTM for competitive research and sales intelligence.

Integration
G2
Category
Company Data, Signals
Authentication
SyncGTM credits — no external API key
Actions
1
Plans
All plans, including free

What it does

Pull real user reviews for any software product to understand competitor strengths, identify pain points, and craft targeted displacement messaging.

G2 is a SyncGTM native integration — it runs on SyncGTM credits, so there is no external G2 account or API key to connect.

Adding the integration creates an Action column. It behaves like any other Action column — same dynamic variables, same Auto Run triggers, same per-row test before you run the whole column.


Available actions

ActionWhat it does
Get Product ReviewsFetch user reviews and ratings for any product listed on G2 to analyze customer sentiment.

Each action is its own column. Pick the one you need when you add the integration — you can add more than one from the same integration to a table.


Setup

  1. Click Add Action in the top right of your table and open the Integrations tab.
  2. Select G2, then choose the action you want the column to run.
  3. Map the required inputs to your existing columns using dynamic variables.
  4. Choose whether to Auto Run the action. If you do, pick the trigger column that fires it.
  5. Test on the first row with the play button.
  6. Run the whole column from the ▶️ in the column header.

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Next steps