Features

The building blocks. Everything else in SyncGTM — every enrichment, every integration, every workflow — is assembled from the pages below.

Read them in order the first time. Each one is the prerequisite for the next.

In build order

#	Page	What it covers
1	Workspace	Where tables, team, and settings live
2	Table	Rows, columns, views, dynamic variables, and how data flows
3	Actions	Add an action column, run it manually, on a schedule, or conditionally
4	Enrichments	Fill columns on rows you already have — person, company, signals, research
5	Lead sourcing	Get leads in — CSV, CRM, databases, webhooks
6	Web Scrapers	Create rows from sites, directories, social platforms, and maps
7	Exporting Leads	Push results out to a CRM, a sequencer, or a file
8	AI Agents	Research agents that read pages, summarize, compare, and score
9	Formula	Score, flag, clean and combine columns for free
10	Conditional Formula	Run a column only on the rows that qualify
11	Lead Sourcing	Every action that creates rows — search, scrape, webhooks, HTTP, RSS
12	API Key	Managed keys, or bring your own to skip credit charges
13	Credits	What each run costs, and how to sequence cheap → expensive

Two of these do different jobs that are easy to confuse:

Lead Sourcing actions and Web Scrapers create rows. They are how leads and accounts arrive in a table.
Actions fill columns on rows that already exist. That is what enrichment is.

Get that distinction right and the rest of the product follows.

Build a list from nothing — scrape or import rows, enrich them, export to a sequencer
Enrich a CRM or Apollo export you already have — fill the missing emails, phones, headcount and funding
Watch a signal and act on it — hiring, funding, job change, tech-stack change
Research accounts at scale with an AI agent instead of thirty browser tabs
Score a raw list down to the accounts actually worth working
Push a finished list into HubSpot, Salesforce, Instantly or Smartlead

Build left to right: rows first, cheap columns next, expensive ones last
Test one row before running a column — every action, every time
Gate expensive columns with a conditional formula so they only run on rows that qualify
Do scoring, cleaning and flagging in formula columns — they are free and recompute when inputs change
Bring your own API key for any provider you already pay for and skip the credit charge
Start from a template when one exists instead of rebuilding the same table

Sync Agent — describe a workflow in plain English and it sets up the columns and actions above for you
Enrichments — what you can fill in, and what it costs
Integrations — connect your CRM, sequencer, workspace, and AI providers
Templates — clone a table that already works instead of building from empty
Courses — put the blocks together into a working workflow