Meta Ads Analysis

Give it a Facebook page, get back the ads that page is currently running.

Tool: meta_ads_analysis
Cost: 0.5 credits
Category: Ads Intelligence
Required input: page_id
Returns: Active ads from the page, across all countries

What it does

Returns the active ads running from a Facebook/Meta page, across all countries.
page_id accepts either a Page ID or a full page URL. Either works.
ad_type filters the category of ad. Default is "all ads".
max_results is unusually constrained: 10 to 20, default 10. Most SyncGTM tools go to 100. This one does not — do not ask for 50.

Built for competitor ad intelligence: what a competitor is promoting right now, in what wording, and to which markets.

Parameters

Parameter	Type	Required	Notes
`page_id`	string	Yes	Page ID or full page URL
`ad_type`	string	No	`"all ads"` (default), `"issues politics or elections"`, `"properties"`, `"employment"`, `"financial products and services"`
`max_results`	number	No	10–20, default 10

How to use it

Connect the MCP server

Follow the setup guide for your client. Browser sign-in, no API key.

Pull a page’s ads


Analyse Meta ads for this Facebook page URL, max 20 results.

Read a competitor’s positioning


Get the active Meta ads for these three competitor pages, 20 each. Summarise
what each one leads with and where the messages overlap.

Narrow by category


Get Meta ads for this page with ad_type set to employment, 20 results.

Example prompts

Ask your client	What you get back
”Meta ads for this Facebook page, 20 results”	Up to 20 active ads
”What are these three competitors promoting on Meta?”	Ads per page, summarised
”Show only their hiring ads”	Filtered with `ad_type: "employment"`
”What B2B ads is Acme running?”	Use `b2b_ads_search` instead

Best prompting practices

Ask for 20, not 50. The ceiling is 20. Requesting more is the most common error on this tool.
Pass the full page URL when you do not know the numeric Page ID — it is accepted directly.
Leave ad_type alone unless you have a reason. "all ads" is the default and the widest net; the other values narrow to specific regulated categories.
Run each competitor as its own call. One page per call keeps the comparison clean.
Ask for the positioning, not the ad copy. “What do they lead with, and what do they never mention” is the usable output.

Output


{
  "page_id": "123456789",
  "ads": [
    {
      "headline": "Close the books in two days.",
      "body": "Automate month-end for finance teams.",
      "started_at": "2026-07-14"
    }
  ]
}

Credits and limits

0.5 credits per call, max_results capped at 20. Run check_credits (free) before a large batch.

An empty result means the page has no active ads right now — it does not mean the page never advertises. Re-run it later if you are tracking a competitor’s campaign cadence.

Tool	Use it instead when
`b2b_ads_search`	You want B2B ads by company domain — 0.5 credits
`similarweb_insights`	You want the traffic channel mix behind the spend — 2 credits
`instagram_profile_posts`	You want organic Instagram content, not paid ads
`company_product_launch`	You want what they just shipped, not what they promote — 1 credit

Next steps

All MCP tools — the full catalogue with credit costs
Research & Web Scraping — workflows that chain this tool into competitor research

Keep learning

Two courses take these tools past the reference page — clustered by GTM job, then chained into workflows.

SyncGTM MCP Mini CourseBeginnerMCP server · 8 lessons · 1h 31mAll 50 MCP tools clustered by GTM job — lead sourcing, CRM enrichment, social signals, account research, scraping — with copy-paste workflow prompts.AI-Powered GTMIntermediateApp + MCP · 19 lessons · 3h 6mWhere AI earns its cost, how to think in MCP tool chains, and three agentic builds — warm outbound, meeting research, CRM repair.