Inbuilt Actions
Alongside enrichment Actions that call an external provider, the New Column search has a set of built-in utility actions. These transform a row’s own data instead — no external API, no credits.
They show up in two categories in the search modal: Extract Data and Format Data.
Extract Data
| Action | What it does |
|---|---|
| Parse JSON | Breaks a raw JSON string into individual fields |
| Merge Columns | Combines two or more columns into one, with a separator |
| Randomizer (Spintax) | Picks a random variation from spintax text per row |
Format Data
| Action | What it does |
|---|---|
| Formula Generator | Turns a plain-English description into a formula column |
| Send To Another Table | Pushes the row into a different table in your workspace |
| Lookup Rows In Table | Matches against another table and pulls back a value |
| Delete Row | Removes the current row, usually behind a filter on Auto-run |
| Separate Name | Splits a full name into First Name and Last Name |
| Get First Name | Pulls just the first name out of a full-name column |
| Get Last Name | Pulls just the last name out of a full-name column |