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SyncGTM AppAdvanced FeaturesAuto Refreshing Columns

Auto Refreshing Columns

Enriched data ages. Job titles change, headcount moves, funding rounds close, emails bounce. An auto refreshing column re-runs itself so the row stays true instead of going stale the day after you built it.

View Auto Refreshing Columns is the audit screen for that behaviour — it lists every column in the table set to refresh on its own.


What it does

  • Lists each column with auto refresh enabled
  • Shows what triggers the refresh and when it last ran
  • Gives you one place to turn a refresh off

Any column that refreshes is a column that charges credits again each time it runs. This screen is how you find the ones you forgot about.


How to view them

  1. Click the ⚙️ icon in the top-right of the table
  2. Click View Auto Refreshing Columns
  3. Review the list — every entry is a recurring cost
  4. Turn off any column whose data does not actually change

What is worth refreshing

Refresh the fields that move and matter:

Do not refresh things that never change — company founded date, a LinkedIn URL, a domain. You are paying for the same answer.

A refreshing column on a large table multiplies quietly: 5,000 rows refreshed weekly is 20,000 runs a month, not 5,000. Check this screen before upgrading a plan you may not need.


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