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Filter

Filter narrows your view to the rows that match a condition. It is the cheapest control in the product — filtering before you run an action is how you avoid paying for rows you were never going to use.

What it does

  • Shows only rows matching one or more conditions
  • Updates the row count in the toolbar to the number of matches
  • Hides rows from view — it never deletes them
  • Stacks with Sort and Search

How to filter

  1. Click Filter in the table toolbar
  2. Pick the column to filter on
  3. Pick a condition — is, is not, contains, is empty, is not empty
  4. Enter the value
  5. Add more conditions to narrow further

Clear the filter to bring every row back.

Filter, then run

This is the pattern that keeps credit spend predictable:

  1. Filter to the rows you actually want — e.g. Country is Australia
  2. Select the visible rows
  3. Run the action on the selection from the top right

Because enrichment costs credits per row, a filter applied first is a direct saving.

Filters worth keeping

  • Email is empty — the rows still needing a work email
  • Email is not empty — the rows ready to export
  • Verification status is not valid — the rows to drop before sending
  • Company size is greater than 50 — your ICP, applied every time you import

Common use cases

  • Cut a fresh import down to your ICP before a single paid column runs
  • Build the batch for a fallback provider with email is empty
  • Drop invalid or risky emails before an export
  • Find the rows missing the input an action needs, instead of blaming the provider
  • Isolate one country, industry, or headcount band to run a test on

Best practices

  • Filter, select the visible rows, then run — that order is what controls spend
  • Read the row count after filtering: that number is what you are about to pay for
  • Save a filter you rebuild every week as part of a view
  • Use is empty / is not empty heavily — most waterfall logic is built from those two
  • Remember a filter hides rows and never deletes them; use Delete Row or Dedupe when you actually want rows gone

Where to next

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