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Smart Lead

Push leads into Smartlead campaigns from SyncGTM for automated multichannel outreach across email and LinkedIn.

Integration
Smart Lead
Category
Enrichment, Contact Data
Authentication
SyncGTM credits — no external API key
Actions
4
Plans
All plans, including free

What it does

Add contacts to sequences, update lead categories, move leads between campaigns, and manage unsubscribes — all from a single workflow.

Smart Lead is a SyncGTM native integration — it runs on SyncGTM credits, so there is no external Smart Lead account or API key to connect.

Adding the integration creates an Action column. It behaves like any other Action column — same dynamic variables, same Auto Run triggers, same per-row test before you run the whole column.


Available actions

ActionWhat it does
Add Lead To CampaignAdd a new lead into an active Smart Lead campaign for automated outreach.
Update Lead CategoryChange or assign a category to a lead to keep campaigns organized.
Update Lead CampaignSwitch a lead to a different Smart Lead campaign to optimize performance.
Remove Lead From CampaignStop outreach by removing a lead from a specific campaign instantly.

Each action is its own column. Pick the one you need when you add the integration — you can add more than one from the same integration to a table.


Setup

  1. Click Add Action in the top right of your table and open the Integrations tab.
  2. Select Smart Lead, then choose the action you want the column to run.
  3. Map the required inputs to your existing columns using dynamic variables.
  4. Choose whether to Auto Run the action. If you do, pick the trigger column that fires it.
  5. Test on the first row with the play button.
  6. Run the whole column from the ▶️ in the column header.

Integration
InstantlySequencer
Lem ListSequencer
Reply.ioEmail Campaigns
HeyreachLinkedIn Automation
GmailMarketing Automatic

Next steps