Outreach & Sequencers
Outreach integrations are direct API connections to Lemlist, Smartlead, Instantly, and Apollo.
This is where a table stops being a list and starts being a campaign. Everything before it — sourcing, enrichment, verification, personalization — exists to make this push safe.
The two directions
| Direction | What it does | Use it when |
|---|---|---|
| Add leads to a campaign | Pushes rows from your table into a sequencer campaign | The list is finished, verified, and personalized |
| Update leads in a campaign | Updates leads already sequencing with new field values | You enriched something after the send started |
Both are Action columns, configured like any other Action. You choose the destination campaign when you set the action up.
Verify emails before anything reaches a sequence
This is the one step people skip, and it is the expensive one to skip. Unverified contacts bounce, bounces damage your sending domain, and a damaged domain costs you every campaign after it — not just this one.
Run an email verification column before the push column, and only push rows that passed.
Verification is cheap — the cheapest tier of enrichment there is. Wire it as an Auto Run trigger so the push column only fires on rows that came back valid. See how enrichment works for sequencing cheap actions ahead of expensive ones.
Before you push
- Verified emails only. No exceptions, no “we’ll see how it goes”.
- Fill every personalization column. A blank merge field is visible to the person reading the email. Filter those rows out or give them a fallback value.
- Check for people already in a campaign. Someone in two sequences at once gets two unrelated emails from you in the same week.
- Push a small batch first. Confirm the fields landed on the right side, then run the full column.
Updating leads mid-campaign
The second direction matters more than it sounds. Enrichment does not stop when a sequence starts.
- A mobile number found later gives the rep a call step the sequence did not have
- A research summary written after the push can be used by a later step in the sequence
- A correction — a new company, a new title — stops a wrong-context email from going out
Setup
The six generic steps for adding any integration are on the Integrations page.
Authentication and campaign selection differ per platform. Each Integration’s own page in the product has the tutorial for that vendor.
Related
- Export Actions — the wider set of export destinations
- How enrichment works — verification and cost control
- CRM — the other place a finished list goes
- Credits — what each run costs