Enrichments

An enrichment is an action that fills a column on rows you already have. It does not create rows — Lead Sourcing and Web Scrapers do that.

One enrichment = one column. Add it, point it at the input column, run it.

The four families

Full catalogue with per-action credit costs: Data Enrichments.

How an enrichment column works

1. Click Add Action and search for the enrichment
2. Pass the input as a dynamic variable — type / and pick the source column
3. Run one row to test
4. Run the column with ▶️ in the column header

Output lands parsed as a dynamic variable, so the next column can read it without any extra step.

Enrichments need the right input

Every enrichment has one input it works from. Getting that input into the table first is most of the work.

• Person enrichments need a LinkedIn URL, or a name plus a company domain
• Company enrichments need a domain or a LinkedIn page URL
• Signals need whatever the underlying record is keyed on — usually the same two

When an enrichment returns nothing on most rows, the input column is the first thing to check, not the provider.

Waterfalls: chain, don’t duplicate

No single provider has everything. The pattern that works is a chain of enrichments where each one runs only on the rows the previous one missed:

find_work_email  →  fallback provider (runs where work_email IS NULL)  →  verify_email

The fallback is gated with a conditional formula so it never re-charges rows that already have an answer. See the Waterfall Enrichment course for the full build.

What it costs

• Credits are charged per row, at the rate shown next to each action in the New Column search
• Bring your own API key for a provider and no credits are charged for it
• Formula columns, filters and text you type are free

Order columns cheap → expensive, and gate the expensive ones. See Credits.

Where to next

• Data Enrichments — every enrichment, one page each, with credit costs
• Built-in Enrichments — free utility actions that reshape a row’s own data
• Conditional Formula — run an enrichment only on rows that qualify
• Integrations — push enriched rows to a CRM or sequencer