Firecrawl
Scrape and crawl any website with Firecrawl in SyncGTM to extract structured data, metadata, and page content.
- Integration
- Firecrawl
- Category
- Scraping, AI
- Authentication
- SyncGTM credits — no external API key
- Actions
- 2
- Plans
- All plans, including free
What it does
Turn any URL into clean, structured JSON — perfect for pulling product info, pricing pages, or company details into your enrichment pipelines.
Firecrawl is a SyncGTM native integration — it runs on SyncGTM credits, so there is no external Firecrawl account or API key to connect.
Adding the integration creates an Action column. It behaves like any other Action column — same dynamic variables, same Auto Run triggers, same per-row test before you run the whole column.
Available actions
| Action | What it does |
|---|---|
| Scrape Webpage | Extract text and metadata from any public web page using Firecrawl’s fast scraper. |
| Crawl Website | Crawl an entire website and collect all linked pages for deeper analysis and indexing. |
Each action is its own column. Pick the one you need when you add the integration — you can add more than one from the same integration to a table.
Setup
- Click Add Action in the top right of your table and open the Integrations tab.
- Select Firecrawl, then choose the action you want the column to run.
- Map the required inputs to your existing columns using dynamic variables.
- Choose whether to Auto Run the action. If you do, pick the trigger column that fires it.
- Test on the first row with the play button.
- Run the whole column from the ▶️ in the column header.
Related integrations
| Integration | |
|---|---|
| Apify | Scraping |
| Google Maps | Scraping |
| Yelp | Scraping |
| Who Is | Company Data |
| G2 | Company Data |
Next steps
- Integrations — adding an integration, and the full category map
- Actions — configuring and auto-running an action column
- Credits — how usage is billed
- Firecrawl on syncgtm.com — the product page for this integration