Run It Weekly

Outcome: a scheduled tracker costing roughly 40 credits a week per 500 tracked people, producing a digest and a small queue of warm, well-timed leads.

The shape of the weekly run

The gate after detection is what makes the economics work: you pay a full check on 500 people and everything after that on ten.

Where the cost actually goes

500 tracked, 10 movers, 6 qualifying.

To bring it closer to the 40-credits-a-week figure, tier the cadence: past customers weekly, blocked champions fortnightly, past evaluators monthly. Same coverage, a quarter of the detection spend.

List maintenance

A tracked list needs pruning as much as it needs appending.

Prune:

• People who moved out of your buying centre entirely
• People at companies you cannot sell to, who have not moved in a year
• Rows that never resolve to a profile
• Anyone who asked not to be contacted — permanently

Append:

• Every new closed-won contact
• Every named advocate on a new closed-lost
• Every completed demo or trial

Automate the append from your CRM. Review the prune quarterly.

The digest

Five lines, weekly, whether or not anything happened.

Champion tracker — week of <date>

   7   moved
   4   qualified destinations
   1   joined an existing customer → routed to <owner>
   1   joined a competitor → dropped
   3   verified contacts, congratulations notes sent

  Tracked: 512 · never-resolved: 34 · pruned this week: 6

The “joined an existing customer” line is the one people read. It is also the outcome most likely to produce revenue and least likely to be noticed without a digest.

Guard against silent failure

A scheduled job that stops working looks identical to a quiet week.

• Alert on zero. If detection returns no changes at all across 500 people, something is wrong — a normal week has some movement.
• Alert on a spike. Fifty movers in a week means a detection change or a data error, not a hiring boom.
• Check credit balance covers several weeks, not one. A run that stops mid-way leaves the table in a mixed state.

Do this now

Check your work

• Only detection runs on the full list
• Cadence is tiered by population if cost is a concern
• New closed-won and closed-lost contacts are appended automatically
• A digest is delivered weekly, including on quiet weeks
• Zero-result and spike alerts are configured

Where this breaks

Course complete

You now have three tracked populations built from data you already owned, weekly job-change and promotion detection, a filter that separates real moves from noise, a qualification gate on the destination company, verified contacts at the new employer, three message shapes, and a scheduled run that reports on itself.

Where to go next:

Reference for this lesson: check_job_change, CRM integrations, Workspace integrations, Credits.