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MCPToolsWebsite Traffic

Find Company Website Traffic

Give it a company domain, get back website traffic data. Cheapest of the three traffic tools.

Tool
find_company_website_traffic
Cost
1 credit per run
Category
Company Signals
Required input
domain
Returns
Website traffic data

What it does

  • Finds website traffic data for a company.
  • Provider-agnostic waterfall — it is not tied to one data source, and it is the cheapest traffic option.
  • Takes a domain only.
  • Use it to size accounts, not to run an SEO audit.

Three tools answer traffic questions and they are priced by depth. This one is the cheapest at 1 credit and returns a traffic number to size or rank accounts. Step up to semrush_insights (2 credits) for SEO signals — top organic keywords and backlinks — or similarweb_insights (2 credits) for audience and competitors — visits, engagement and traffic sources.


Use cases

  • Size accounts before you spend on enrichment. One cheap number per domain is enough to rank a raw list and drop the bottom half.
  • Sanity-check company size claims. Traffic disagreeing with headcount usually means the record is stale or the company is not what the firmographics say.
  • Prioritise a marketing-led ICP. For products sold to web-first companies, traffic is the qualifier that headcount misses.
  • Track an account’s momentum. Re-run the domain over time and the trend tells you whether the business is growing into your price point.

How to use it

Connect the MCP server

Follow the setup guide for your client. Browser sign-in, no API key.

Check one domain

How much traffic does stripe.com get?

Rank an account list

Get website traffic for these 80 domains and sort them highest to lowest. Use find_company_website_traffic — I want the 1-credit tool, not SemRush.

Escalate only where it matters

For the top 10 by traffic, run semrush_insights so I can see their organic keywords.

Example prompts

Ask your clientWhat you get back
”Traffic for stripe.com”Traffic data for that domain
”Rank these 80 domains by traffic, cheapest tool”80 lookups for 80 credits
”What keywords do they rank for?”Routes to semrush_insights at 2 credits
”Who are their closest competitors?”Routes to similarweb_insights at 2 credits

Best prompting practices

  • Name the tool in batch prompts. “Use find_company_website_traffic” stops a client from reaching for a 2-credit alternative on every row.
  • Pass a bare domain. stripe.com, not a landing-page URL.
  • Use it as a sizing filter. Traffic is a cheap proxy for company scale — run it across the list, then spend the expensive tools on the top slice.
  • State the threshold, not the vibe. “Keep accounts above 100k monthly visits, drop the rest, tell me how many survived.” “Decent traffic” is not a filter and your client will invent the cutoff.
  • Ask for the numbers as a table. Domain, monthly visits, source field — a summary that says “solid traffic” cannot be sorted or thresholded.
  • Know what it is not. No keywords, no backlinks, no competitor set. Those are semrush_insights and similarweb_insights.
  • Number the steps when it gates spend. Step 1 traffic across all domains, step 2 keep the top slice, step 3 enrich only those. The whole point is that step 3 runs on fewer rows.
  • Cap the batch. “Stop after 50 and report credits used.”

Output

{ "domain": "stripe.com", "monthly_visits": 24000000 }

Credits and limits

1 credit per lookup, flat. Run check_credits (free) before a large batch.

Because this is a provider-agnostic waterfall, the field detail can vary between domains. If you need a consistent, named-source metric across every row of a report, use semrush_insights or similarweb_insights instead.


Parameters

ParameterTypeRequiredNotes
domainstringYesCompany website domain, e.g. stripe.com

ToolUse it instead when
semrush_insightsYou need SEO signals — organic keywords and backlinks — 2 credits
similarweb_insightsYou need audience insights and competitor performance — 2 credits
enrich_organizationTraffic is not the qualifier — you want firmographics — 2 credits
find_companiesYou need to build the domain list first

Next steps

  • All MCP tools — the full catalogue with credit costs
  • TAM Sourcing — workflows that chain traffic data into account scoring

Keep learning

Two courses take these tools past the reference page — clustered by GTM job, then chained into workflows.