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MCPToolsWebsite Traffic

Find Company Website Traffic

Give it a company domain, get back website traffic data. Cheapest of the three traffic tools.

Tool
find_company_website_traffic
Cost
1 credit
Category
Company Enrichment
Required input
domain
Returns
Website traffic data

What it does

  • Finds website traffic data for a company.
  • Provider-agnostic waterfall — it is not tied to one data source, and it is the cheapest traffic option.
  • Takes a domain only.
  • Use it to size accounts, not to run an SEO audit.

Three tools answer traffic questions and they are priced by depth:

ToolCostReach for it when
find_company_website_traffic1 creditYou just need a traffic number to size or rank accounts
semrush_insights2 creditsYou need SEO signals — top organic keywords and backlinks
similarweb_insights2 creditsYou need audience and competitors — visits, engagement, traffic sources

Parameters

ParameterTypeRequiredNotes
domainstringYesCompany website domain, e.g. stripe.com

How to use it

Connect the MCP server

Follow the setup guide for your client. Browser sign-in, no API key.

Check one domain

How much traffic does stripe.com get?

Rank an account list

Get website traffic for these 80 domains and sort them highest to lowest. Use find_company_website_traffic — I want the 1-credit tool, not SemRush.

Escalate only where it matters

For the top 10 by traffic, run semrush_insights so I can see their organic keywords.

Example prompts

Ask your clientWhat you get back
”Traffic for stripe.com”Traffic data for that domain
”Rank these 80 domains by traffic, cheapest tool”80 lookups for 80 credits
”What keywords do they rank for?”Routes to semrush_insights at 2 credits
”Who are their closest competitors?”Routes to similarweb_insights at 2 credits

Best prompting practices

  • Name the tool in batch prompts. “Use find_company_website_traffic” stops a client from reaching for a 2-credit alternative on every row.
  • Use it as a sizing filter. Traffic is a cheap proxy for company scale — run it across the list, then spend the expensive tools on the top slice.
  • Know what it is not. No keywords, no backlinks, no competitor set. Those are semrush_insights and similarweb_insights.
  • Pass a bare domain. stripe.com, not a landing-page URL.
  • Cap the batch. “Stop after 50 and report credits used.”

Output

{ "domain": "stripe.com", "monthly_visits": 24000000 }

Credits and limits

1 credit per lookup, flat. Run check_credits (free) before a large batch.

Because this is a provider-agnostic waterfall, the field detail can vary between domains. If you need a consistent, named-source metric across every row of a report, use semrush_insights or similarweb_insights instead.


ToolUse it instead when
semrush_insightsYou need SEO signals — organic keywords and backlinks — 2 credits
similarweb_insightsYou need audience insights and competitor performance — 2 credits
enrich_organizationTraffic is not the qualifier — you want firmographics — 2 credits
find_companiesYou need to build the domain list first

Next steps

  • All MCP tools — the full catalogue with credit costs
  • TAM Sourcing — workflows that chain traffic data into account scoring

Keep learning

Two courses take these tools past the reference page — clustered by GTM job, then chained into workflows.