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SyncGTM PlatformLead SourcingSet Up a Webhook

Set Up a Webhook

Webhooks let you push data into your table from any external tool or service. Whenever something happens outside — a form submission, a payment, a CRM update — the webhook creates or updates rows in real time.

It is like giving your table an API endpoint that listens for incoming data.

When to use it

  • You want to trigger automations in Sync GTM from external events
  • You use tools like Zapier, Make.com, Webflow, Stripe, or Airtable
  • You want to populate a table without manual imports
  • You want to trigger downstream AI agents or actions as soon as data arrives

Step-by-step guide

  1. Go to your Sync GTM table
  2. Click Table → Import → Set Up a Webhook
  3. Copy your unique Webhook URL
  4. In your external tool (Make, Zapier, or your own app), send a POST request to that URL
  5. Inside Sync GTM you will see the incoming payload — map its keys to your table columns
  6. Click Create Rows
  7. Done — Sync GTM auto-creates a new row each time that webhook receives data

From there you can trigger AI agents, enrichment actions, or exports — completely on autopilot.

Common use cases

  • A form submission or demo request creates a row, gets enriched, and lands in your CRM with nobody touching it
  • Events from Stripe, Webflow, Zapier or Make create rows the moment they happen
  • Inbound signups get qualified and scored before a rep ever sees them
  • A trial signup fires an enrichment chain and a Slack alert in the same run

Best practices

  • Send one sample payload first and map the keys before you point production traffic at the URL
  • Treat the webhook URL as a secret — anyone who has it can create rows in your table
  • Parse JSON the payload into columns before anything enriches from it
  • Put a dedupe step in front of enrichment; retries and double submits are normal
  • Use Auto Run so arriving rows enrich themselves instead of waiting for someone to click

Where to next

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